Twitter on Thursday announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand's ads in your stream.
The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored audiences, advertisers can target users who have either visited their website or "shown an interest" in your brand's category on and outside of Twitter. For advertisers, that means it's now possible to identify people who are in the market for a product. Such advertisers must go through Twitter partners Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick and [x+1] to do so.
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