Quarterly spending on Facebook advertising has increased 51 per cent year-on-year in Q2 of 2014, a new study shows.
According to research by predictive media optimisation company Kenshoo, both search and social advertising have seen increases in most metrics both quarter-on-quarter and year-on-year, with advertising spend on search up 25 per cent compared to last year, and a 15 per cent increase on search clicks from last year.
You can find these facts and more in the infographic below.
This goes to show how Facebook has evolved from a mere social platform to an e-commerce tool. I think that you can reach a wide range of market from Facebook. The good part is that you can promote your ads to a certain portion of the market based on their interests.
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