Showing posts with label Chrome. Show all posts
Showing posts with label Chrome. Show all posts

26 Jun 2014

Most Important Things Google Announced at I/O




Via TheVerge:

MATERIAL DESIGN: A BRAND-NEW LOOK FOR EVERYTHING GOOGLE
Google’s web products and its own Android mobile operating system haven’t always meshed very well in terms of their visual design, but no longer. At I/O 2014, the company unveiled a unified design language called "Material Design," which will carry the same visual style across the web, Google’s Chrome browser, and all Android mobile devices — including Google’s new pack of wearables. Material Design is, in essence: colorful, minimalistic and airy, with lots of wide open spaces with more breathing room for text. But it’s not totally flat: boxes of information slide over each other and disappear when not needed, and there are dramatic, almost movie-like animations for switching between tasks. It’s clearly inspired by Google Now, the company’s predictive personal assistant for Android phones. Google even created a whole new website showing off Material Design so that third-party developers can better tailor their apps to fit Google’s new unified visual style.


A sneak peek at Google’s new OS



ANDROID L, A NEW OS FOR YOUR PHONE, CAR, TABLET, AND TV
Google today showed a sneak peak of the new version of Android coming this fall, codenamed Android L. L is a fresh look at how a software operating system should work, no matter what device you’re using it on. L works inside cars, TVs, and mobile phones, and incorporating all the principles Google laid down in its Material Design principles while maintaining your favorite things about Android. The lock screen, for example, has been redesigned to show a notifications stack hovering over your wallpaper, which you can interact with or swipe away. Every button reacts when you tap it, and every card or button flies off-screen when you swipe on it, like Google’s new interactive notifications. There are also some new, less design-centric features. With L you won’t need a passcode to unlock your phone if you’re wearing a smartwatch that you’ve paired, or if you’re in your car. "Personal unlock" searches for familiar things nearby to check if your phone’s with you, or if it might be somewhere else. Another important feature: when you Google something, relevant results might pop you directly into an app you’ve already installed.



UNIFIED MULTITASKING FOR YOUR APPS AND CHROME TABS
It’s time to mix up your tabs. Android L includes a feature called "recents" that stacks windows from Chrome, as well as your recently used apps, into one carousel that looks like a sheaf of little cards. It replaces Google’s current app-switching interface, and while we don’t yet know how useful it will be, it’s supposed to give you an easier way to multitask. After all, Google is all about putting web content and phone apps on equal footing, and it wants you to be able to access both easily.


SEARCH
Google search for the mobile web is getting a visual makeover with Material Design, the company’s new unified visual style. Now when a user searches for any term that’s visual — a movie, a historical figure, a piece of artwork — Google search will present the first result in its own carousel at the top of your phone or tablet’s screen, with a colorful backdrop that automatically matches the colors of the image in front of you. The carousel of results is animated live on the web, allowing you to scroll through results from left to right smoothly. Google also says it’s improved search within apps, so if you tap a restaurant reservation it will automatically open the OpenTable app, for example.

PRECIOUS BATTERY LIFE
Battery life has been a common complaint in the world of Android, and phone-makers like HTC have developed their own battery-saving apps. Now, it’s an official component of Android L. Project Volta is Google’s name for an overall battery-optimization push, and there’s also a power-saving mode, which will supposedly help you wring some more life — Google says about 90 minutes — out of your phone.


REMOTE WIPE AND SECURITY
Android L includes a new "kill switch" that lets users remotely wipe their device even if it’s been stolen and restored to factory settings. The feature, already implemented in iOS, has contributed to a decrease in thefts since it launched with iOS 7.


Android Wear



DESIGN AND UI
Today Google gave its first deep look at how Android Wear devices will actually work. In short, Android Wear is all about glanceable information, and about what Google Now can help you with at any given moment. For example, swiping up and down lets you navigate through Google Now cards like recent messages, reminders, notes, music controls, alarms, your heart rate, and a step counter. By tapping once on a sleeping Android Wear device, you can turn on voice controls to say something like "Okay Google, call me a car" (with the Lyft app). You can swipe horizontally to see more about any card, or swipe downward to turn on "do not disturb" mode so your phone and watch won’t ring while you’re at dinner or in a movie.


GOOGLE’S FIRST SMARTWATCHES ARE HERE TODAY
Google and its partners have spent the past months showing off the smartwatch models that could run Android wear. Today, you can actually order two of them. The LG G is a large but modest-looking black square, a style we’ve already seen variations of from Samsung, Pebble, and others. But most of the buzz so far has been around the Moto 360, a large, round piece of glass and stainless steel that actually sort of looks like a traditional watch. You’ll have to wait until summer to order the Moto 360, but LG’s model will be available for order this afternoon. You can also order the Samsung Gear Live, which looks like an Android Wear version of the existing Tizen-based Galaxy Gear line. We don’t yet have pricing and availability for the LG G, but the Gear Live will be shipping on July 7th for $199.99. The Moto 360, meanwhile, is rumored to be selling for $249.


Google in your car



ANDROID AUTO IS COMING THIS YEAR
Phones, tablets, smartwatches, and TV — none are particularly unexpected for a computing platform. Android L, however, is also coming to your car. Google has officially announced Android Auto, which takes the familiar phone features people illicitly use while driving and puts them on an integrated display. You can "cast" your phone to the car’s screen, which is supposed to be able to control the rest of the dials and buttons in the vehicle. It’s focused on "navigation, communication, and music," along with a Google Now-style home screen that can give you a basic overview of what’s going on. It’s optimized for voice commands, which can be used to navigate with Google Maps, send messages with a speech-to-text API, and find and play music, among other things.

Google is trailing both Apple and Microsoft with this announcement. Apple’s CarPlay — a simple, Siri-based iOS system — is officially coming to cars from Honda, Volvo, Mercedes-Benz, and others later this year, and Microsoft is testing a Windows-based interface; all three companies are hoping to replace automakers’ default infotainment systems. Android Auto will be released along with Android L, both of which are coming before the end of 2014.


APPS AND PARTNERS TO DRIVE ANDROID AUTO ADOPTION
Google’s bid to take over your car’s dashboard, Android Auto, won’t be available until later this year. But it’s already off to a rolling start, securing the support of major automakers including Dodge, Chevrolet, Chrysler, Audi, and even Bentley. As for the apps that will work in your car, Google has a bunch of partners lined up here too: Spotify, Songza, Pandora, Pocket Casts, the MLB’s At Bat app; all will be available for you to call up while driving using only your voice. The apps should also support touchscreen controls while you’re stopped, and Google has a new SDK to get even more developers making Android apps for the car.



In the living room

GOOGLE TRIES AGAIN TO WIN YOUR LIVING ROOM WITH ANDROID TV
Google announced Android TV, the company’s new software that runs on your TV or third-party set-top box. Android TV is like a Google Chromecast combined with an Apple TV. You can broadcast content to your TV, but also see a grid of popular content, apps, and games. Android TV is of course tied in closely with voice search and Google Knowledge Graph, meaning a voice search for "who played Katniss in The Hunger Games" or "Oscar-nominated movies from 2002" yield instant responses. There’s now one Android software-development kit for all the company’s Android form factors, so expect to see lots of Android TV apps soon. Apps work across Android platforms, too, so you can battle friends in NBA Jam from your TV even if they’re using an Android phone. Sony and Sharp are producing Android-powered TVs and set-top boxes for launch in 2015.


CHROMECAST STREAMING ‘THROUGH THE CLOUD’
The $35 Chromecast TV dongle was announced just under a year ago, and Google brags that it’s a top seller on Amazon and is outstripping sales of other streaming devices at retail stores. It’s also adding a few new features. The most interesting one is the ability for users to stream content from anywhere instead of needing to be on the same Wi-Fi network as the Chromecast. We don’t know exactly how it does this, but it gives users control over who can stream to their TVs and operates "through the cloud." A feature called Backdrop can run feeds of photos, news, weather, or art while you’re not using the Chromecast, like a classy TV screen saver. And a "cast screen" button lets you directly mirror anything on your Android device to your TV as long as you’re using a supported phone or tablet from Samsung, HTC, LG, or the Nexus program.


Desktop and more

ANDROID APPS ON CHROME
Later this year, some Android apps are going to start working on Chromebooks. Based on Google’s demo of apps like Evernote and Vine, apps work very smoothly, and even let you take advantage of local hardware and cameras. In other words, you can shoot a Vine on your Chromebook. But this also means there’s no touch-and-go interaction. To navigate through Flipboard you’ll have to click and drag. Google says that it’s still in "the early days" of letting developers port their apps to Chrome, however.


GOOGLE TEARS DOWN THE WALL BETWEEN OFFICE AND DRIVE
You can finally edit Microsoft Office files natively in Google Drive. It was always possible to switch between the two programs, but an update to Drive will remove the speed bump of converting and reconverting. There’s also a new "suggested edits" feature, which will let multiple people write a document at the same time and track their changes, commenting on what other editors have written.


GOOGLE FIT TRACKS YOUR FITNESS TRACKERS
Earlier this month, Apple announced HealthKit, a meta-tracker for all iOS fitness apps. Now, Google is doing the same thing for Android with Google Fit. A set of APIs lets app and peripheral makers feed data into a centralized fitness stream, as long as the user gives permission. Google has gotten some major partners on board, including Nike, which is even adding its "Fuel" number to the Fit stream so other apps can use it.


GOOGLE VR
How do you end three hours of talking about mobile operating systems, programming, smartwatches, cars, and cloud storage? With virtual reality goggles, obviously. Google wrapped up its event by giving attendees a cardboard frame, which they could put together and pair with an Android phone for a makeshift VR headset. If you’re willing to buy some lenses and other simple components, you can build your own at home. This is far from a new idea -- it’s been one of the go-to methods for homemade virtual reality -- but it was a fitting end to an I/O that covered just about everything Google’s software does.

16 Apr 2014

Google Launches Chrome Remote Desktop App for Android




By Emil Protalinski at The Next Web: 


Google today launched a Chrome Remote Desktop app for Android, which lets you remotely control your computer using your smartphone or tablet. You can download the new app now directly from Google Play.

The app’s description says you can “securely access your computers from your Android device” but doesn’t elaborate on the security features. Instructions are fairly straightforward though:

- On each of your Windows or Mac computers, set up remote access using the Chrome Remote Desktop app from the Chrome Web Store.

- On your Android device, open the app and tap on any of your online computers to connect.


Chrome Remote Desktop first launched out of beta in October 2012, but it only let you remotely access your machine from another laptop or computer. There have been rumors of an iOS version coming as well, but Google didn’t reveal anything about such an app today.




26 Mar 2014

Google Now Arrives in Chrome for Windows and Mac




By Emil Protalinski at TNW:

Google Now has finally arrived on the desktop. Google yesterday announced Google Now is being pushed to the Chrome stable channel for Windows and Mac “starting today and rolling out over the next few weeks.” This means Google Now notifications will finally be available to desktop and laptop Chrome users, in addition to Android and iOS users.

To turn the feature on, all you need to do is sign in to Chrome with the same Google Account you’re using for Google Now on mobile. If you use Google Now on multiple devices, you will need to manage your location settings for each device independently (change Location Reporting on Android and iOS).





Read ther full story >>
http://thenextweb.com/google/2014/03/24/google-now-arrives-chrome-windows-mac/#!BrNEE



4 Feb 2014

Google Now Notifications Come To Chrome (Beta)



By Chris Crum at WebProNews:

Google announced that it has launched Google Now notifications in Chrome beta.

If you’re on the beta channel, you’ll be getting notifications via the notification center on Mac, Windows or Chromebook. You’ll need to sign into Chrome with the Google account you already use for Google Now, of course.

“Your friend Steve’s flight from New York is delayed by an hour,” writes Google software engineer Travis Skare. “Your favorite soccer team is up by one point with two minutes left. Your Chromecast has just shipped. If you’re using Google Now, you’d already know all of that information without having to ask.”


“So the next time you’re finishing up emails at your desk, Google Now might suggest that you leave the office a bit early to beat the heavy traffic on the way to your dinner date,” he says. “To view the notifications, click on the bell icon on your desktop (on Mac and Windows) or the numbered box (on Chromebook) to open the Chrome notification center.”

Google Now
The good thing about Google Now, which will only be more useful with the addition of desktop notifications, is that it gets more useful as time goes on, and Google adds more types of cards.

In November, Google added site updates, traffic incidents and TV recommendations. Here’s a look at all the different kinds of cards it currently offers.

The desktop notifications are only available in English for now. It’s unclear when they’ll be available in the stable release.

30 Jan 2014

Google brings Chrome apps to Android and iOS



Google brings Chrome apps to Android and iOS, lets developers submit to Google Play and Apple’s App Store.

Google today launched Chrome apps for Android and iOS. The company is offering an early developer preview of a toolchain based on Apache Cordova, an open-source mobile development framework for building native mobile apps using HTML, CSS and JavaScript. Developers can use the tool to wrap their Chrome app with a native application shell that enables them to distribute it via Google Play and Apple’s App Store.

Today’s announcement builds on the company’s launch of Chrome apps in September that work offline by default and act like native applications on the host operating system. Those Chrome apps work on Windows, Mac, and Chrome OS, but now the company wants to bring them to the mobile world.



Read the full story >>
http://thenextweb.com/google/2014/01/28/google-brings-chrome-apps-android-ios-lets-developers-submit-google-play-apples-app-store/#!tXyd1





12 Dec 2013

Google Chrome Apps, Launcher Now Available for Mac OS X


Google today announced Chrome apps are now available on OS X, in addition to Windows and Chrome OS. Mac users will also now get the Chrome App Launcher in their Dock when they download their first Chrome app.

Google first officially launched Chrome apps in September for Windows and Chrome OS. This may seem a bit contradictory, given that the Chrome App launcher arrived on Windows in July, but Google has been tweaking how Chrome apps work for months.

The Chrome App Launcher was first spotted as part of a Chromium release back in May. Google clearly prioritized Windows over Mac, but now both the apps and the launcher are available on both platforms.

It works as one would expect: a grid icon resides in the Dock. A single click brings up a small tray of installed Chrome apps and services, any of which another click will open up.

You can also find your Chrome apps in the Applications folder on the Dock. Search for apps by name in the Spotlight search — Google emphasizes they’ll show up “just like any other Mac program that you already use.”



Read the full story >>


10 Sept 2013

New Google Technology Aims To Make Apps Run Everywhere


Writing an app that will run on more than one software platform—think Windows, OS X, Linux, iOS, Android and Windows Phone—has usually been an exercise in frustration for developers, because it meant creating separate versions for each respective operating system.
This week, on Chrome's fifth anniversary, the team introduced a new twist known as Chrome Web Apps that aims to solve the two main shortcomings of "traditional" Web apps.
Built with HTML5, JavaScript and cascading style sheets, Chrome Web Apps open in their own windows, not the browser. But these apps will work offline and can use hardware (memory cards, cameras, drives) connected to the device they're running on—something that traditional Web apps can't do. The browser itself doesn't even have to be running, although the apps will tap into its native functionality.



1 Sept 2013

Malware Hijacks Facebook, Twitter, and Google+ Accounts via Chrome and Firefox Plugins


A new piece of malware that takes the form of fake extensions for Google Chrome and Mozilla Firefox which in turn hijack Facebook, Twitter, and Google+ accounts has been discovered. Users of these browsers and social networks are lured into downloading what they think is a video player update. To make matters worse, the threat is digitally-signed.
The malware, which was first discovered by security firm Trend Micro, is detected as TROJ_FEBUSER.AA. It installs a browser extension for Chrome and an add-on for Firefox, but doesn’t adapt itself to Internet Explorer, Safari, nor Opera.



24 Mar 2013

#INFOGRAPHIC: How Much Does Google Know About You

With more and more people searching online and storing information, how much does Google and other search engines really know about you? Take a look at this infographic by Dell Gines to find out what just how much information does Google know about you.





28 Jul 2012

Inbound Marketer’s Tool Belt: 23 Free Browser Extensions to Streamline Your Job

By ,
Between social media campaigns, link building tasks, analytics reports, meetings, networking events and all that other good stuff that fills the inbound marketer’s time, there’s a real need to streamline all the busywork so we can do our jobs more effectively.
To do this, we’ve compiled some of our favorite browser extensions – some new goodies, some old classics, and more.
We’d love to know about yours too, so make sure to drop a comment below!

 

Email

1. Boomerang for Gmail (Chrome/Firefox)

boomerang-gmail
A one-stop-shop for scheduling, archiving and prioritizing emails in Gmail. Boomerang lets you schedule messages for the future, postpone messages until you're ready to read them and prioritize important mail so it doesn’t get buried in your inbox.

 

2. Boomerang Calendar (Chrome/Firefox)

boomerang-calendar
Yet another great product from Boomerang is Boomerang Calendar. This is an awesome tool for scheduling group meetings and coordinating calendars.
The tool recognizes dates and times written in your email and highlights the text in red, yellow, or green for free/busy status. Boomerang Calendar will email all participants asking which of those times works for each of them, with a form they can fill out directly from inside their email.

 

3. Gmail Manager

gmail-manager

If you manage multiple Gmail accounts, Google Mail Checker helps you track and manage them directly from your toolbar. For Firefox users, the Gmail Manager add-on displays account details including unread messages, saved drafts, spam messages, labels with new mail, space used, and new mail snippets.

 

4. LastPass (IE, Firefox, Opera, Safari)

lastpass
Protect, store, and easily manage your passwords across all your devices. LastPass securely syncs your passwords across all your browsers and devices – plus it remembers log in credentials and other personal information to save you time.

 

Productivity

5. RSS Live Links (Chrome)

livelinks
Catch up on your reading with this feature-rich RSS feed extension. Similar to Firefox’s Live Bookmarks, it displays headlines from your feeds in your bookmarks bar.
It scans your open tabs and allows you to subscribe to feeds. You also get fun sound notifications when one of your subscribed feeds is updated with fresh content.

 

6. Session Buddy (Chrome)

session-buddy
Session Buddy lets you select and save tabs or windows in your browser. This is really useful for when you want to retrieve something from your history. You can give the session a name then launch it later.

 

7. Decreased Productivity (Chrome/Firefox)

decreased-productivity
OK, so this extension is actually meant to be a sneaky way to help you browse NSFW content at work. Decreased Productivity basically strips away all the styling from a page so that you only see text. This can actually be beneficial to your productivity by getting rid of any superfluous visuals or distractions.

 

Site Reviews

8. Wappalyzer (Firefox/ Chrome (beta))

wapplzer
Wappalyzer is really useful when inspecting websites or finding weaknesses. Find out what the website is using (Drupal, Wordpress, Ubuntu, etc.), what analytics tools, JavaScript frameworks, and more!

 

9. Chrome Sniffer (Chrome)

chrome-sniffer
The Wappylyzer for Chrome, Chrome Sniffer allows you to inspect everything from the CMS /JavaScript library, analytics tracking code, social plugins and more. Little icons will appear on your address bar displaying all the pertinent details.

 

10. Firebug (Firefox/Chrome)

firebug
Firebug is excellent for a quick debugging or editing of a website’s CSS, HTML, JavaScript and more. Inspect HTML elements through a few mouse clicks. You can also use it to remove or block pop-ups.

 

SEO Extensions

11. FlagFox (Firefox)

flagfox
FlagFox is a simple, unobtrusive tool that displays a country flag of a website's server. By clicking the flag icon, the built-in Geotool shows you what city the server is in, local time and ISP.

 

12. Ubersuggest

ubersuggest
If you’re looking for keyword ideas or something to write about for your next blog post, Ubersuggest is “suggestion on steroids”. Type in a word or sentence and it will instantly pull up a list of hundreds of new longtail suggestions in alphabetical order. You can use this is conjunction with the Google keyword tool to see search volume results.

 

13. Redirect Path (Chrome)

redirect-path
Redirect Path flags up 301, 302, 404, and 500 HTTP status codes. It spares you the headache of having to copy and paste URLs into a separate tool to sniff out any chained/broken website redirects. It also displays HTTP Headers and the server IP.

 

14. Rankerizer

rankerizer
See exactly where you rank in Google, Bing, and Yahoo. Monitor and track an unlimited number of keywords plus track your ranking trends over time to see if you’ve risen or dropped.

 

15. WOT (Chrome/Firefox)

wot
A must extension for safe browsing. Find out the trust levels of websites through their intuitive traffic light-style rating system.

 

Toolbars

16. SEO Book (Firefox)

seo-book-toolbar
The SEOBook Toolbar offers a wealth of website data including Google PageRank, backlinks count from Open Site Explorer, Majestic SEO, Blekko, Yahoo.
You can see metrics for social media, social bookmarking, and social news sites. Rank Checker is built right in to the tool bar.
You also have a cool analysis tool, SEO X-Ray, which shows you the keyword density, headings, meta description, links pointing to the page, and much more.

 

17. SEOmoz (Firefox/Chrome)

mozbar
This is another fantastic toolbar, created by SEOmoz, that will let you quickly scan the quality of a site/page. This is a really handy extension to have.
Most people who use it would agree that it provides a more accurate PageRank value than Google. Google’s PR is updated less frequently, so we like to rely on SEOmoz’s “mozRank”.

 

Social

18. Amplify (Chrome/Firefox)

amplify
Clip and share parts of articles, blog posts, videos, or images that you find on the web and add your two cents before sharing them on Twitter, Facebook, Tumblr, Posterous, and more.

 

19. SocialBro (Chrome)

socialbro
SocialBro is an intuitive and simple tool for managing your Twitter community:
  • Manage your lists.
  • Get insights about your community.
  • Find out who isn’t following you.
  • Find out popular influencers in your niche.
  • Find the best times to tweet.
  • See competitor stats.
  • So much more.
Definitely a nice tool to use for reporting Twitter metrics to clients.

 

20. Hover-Zoom (Chrome/Safari)

hover-zoom
This is a good little extension for viewing linked images in their full size just by hovering the mouse over them. Really great for sites like Reddit, where you would normally have to follow a link to view an image.

 

21. Awesome Screenshots (Chrome/Firefox/Safari)

awesome-screenshots
Awesome Screenshots is similar to Amplify. It’s a great tool for social sharing letting you easily capture, annotate, and share a page.

 

22. Pinterest Pro (Chrome)

pinterest-pro
If you're active on Pinterest, this extension is a great short-cut for adding images from the web directly to your board. Right-click, add to Pinterest, done. It’s made by the same maker of "Friendsheet for Facebook."

 

23. Buffer (Chrome/Firefox)

buffer
This is a great tool for community managers. Add articles, images, and videos to your Buffer account then schedule them for publishing on all your social platforms.

 

Now Get Organized!

appjump
Once you’re done downloading some of these extensions, you can organize them with AppJump. This Chrome extension allows you to locate and launch your applications and other extensions quickly from a drop-down menu on your toolbar.

What are some of your favorite inbound marketing apps? We would love to hear what you use to get things done!


19 Jun 2012

INFOGRAPHIC: HTML5 Past, Present and Future

HTML 5 aims to improve upon its predecessors by enhancing the language and support while still being compatible and understandable by current media devices and web browsers. The infographic also explains the compatibility with the various, existing web browsers. Chrome and Safari possess a higher compatibility rating than that of Opera and Internet Explorer – which both have a fairly low rating based on the analysis and research data. Research also indicates that HTML5’s trajectory will continue to grow to incredible heights in the very near future.
This infographic is Published by Dot Com Infoway




6 Jun 2012

25 Awesome Free Google Tools for Marketers

By Neil Patel at KISSmetrics:  

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

1. Google AdSense

Google Adsense
Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

2. Google AdWords

Google Adwords
If you’re not getting good enough traction with organic search traffic, then you might want to consider a paid search campaign using Google AdWords. By bidding for the right keywords, you can gain a considerable amount of qualified traffic where the conversions will meet or exceed the value you pay for your ads. Be sure to use advanced targeting options for location, mobile or desktop browsers, and other criteria to get the target audience you want.

3. Google AdWords Keyword Tool

Google Adwords Keyword Tool
Need keyword ideas for your search engine marketing campaign or paid search advertising? Try the Google AdWords Keyword Tool. When you enter a term that offers a wide range of ideas, like SEO, you will get groupings of keyword ideas that you can dig deeper into. While the total of the global searches is not always spot on, it can give you an idea of whether one keyword is more or less popular than another. You can also see an approximate cost per click (CPC) amount, if you were trying to target the keyword using Google AdWords.

4. Google Alerts

Google Alerts
Want to keep on top of the latest news, mentions of your brand, or other items in Google search? Then set up your Google Alerts. When you enter a search query, you will get a sample of the results you would receive and the option to have them delivered regularly to your email inbox or RSS reader. You can use this to keep up with your competition as well to see where they are getting mentioned or are building profiles.

5. Google Analytics

Google Analytics
Google Analytics is probably one of the most powerful Google tools that you can use a as a marketer. You can learn so much about your website’s visitors including, but not limited to, the following:
  • Demographics – Learn more about your audience, including their location and language.
  • Social Engagement – See what social networks visitors come from and how they interact with your website’s social plugins (custom coding must be implemented).
  • Technology Used – Find out what browsers, operating systems, and networks your visitors are using to view your website.
  • Mobile Information – Curious if you need a mobile website? Find out how many of your visitors are using mobile technology.
  • Traffic Sources – Analyze what websites, keywords, search engines, and other referrers send traffic to your website.
  • Top Content – Get a handle on how effective your content is by seeing your top entry and exit pages.
  • What Leads to Conversions – Set up goals in Google Analytics to find out which visitors complete conversions such as purchasing a product or signing up for a mailing list.
So really, there is no excuse for not using this powerful and, best of all, free tool on your website.

6. Google Blogger



If you want to start a blog, but you’re not ready to commit to a self-hosted blogging platform such as WordPress, then you might want to consider Blogger. If it’s been awhile since you last took a look at it, you might be interested in some of the latest improvements noted in the above video. There have been rumors in the past that getting links on Google-owned properties can help with the indexing of your website, so don’t overlook the power of Blogger!

7. Google Blog Search

Google Blog Search
You may be wondering exactly what is so special about Google Blog Search that merits a mention as a powerful Google tool. It’s not necessarily the search itself, but the fact that you can turn the search results into an RSS feed. Why is this so great? If you take the following URL:
https://www.google.com/search?hl=en&ie=utf-8&q=link:http://domain.com/&tbm=blg&tbs=sbd:1&output=rss

Then replace domain.com with your website, you can get an RSS feed of the latest links to your website on a blog.

Google Blog Search
You can use this to keep up with mentions of your website on blogs, or you can use this to keep up with your competitors. For example, if you are looking for guest posting opportunities, seeing what your competitors can get might lead you to some good places to submit to yourself.

8. Google Books

Google Books
If you love reading, then Google Books can be a good place to go to find books online in all genres, some of which you can read for free. But from a marketing perspective, if you have a book, then you will want to get it listed on Google Books so that you can sell it to an even larger audience, especially now that Google is competing with iTunes and other online media retailers with their new Google Play store for music, books, movies, and Android apps.

9. Google Calendar

Google Calendar
Want to keep up with important events in your daily schedule? Then Google Calendar is the answer. You can share your calendar with other users or even to the public and embed it onto your website. You can even set reminder alerts to be sent as a popup when you’re logged in to your Google account or via email. Use it to keep track of guest posting opportunities, Twitter chats, advertising expiration dates, editorial calendars, and much, much more.

10. Google Chrome

Google Chrome
If you’re not using Google Chrome, then you’re missing out. This browser really is fast and has a ton of extensions, apps, and themes that you can install to increase your marketing productivity including some favorites such as:
  • Google +1 Button – +1 and share a web page to your Google+ profile anywhere using this extension.
  • Google+ Notifications – See your Google+ notifications on your browser (when logged in to your Google account).
  • Klout – Addicted to knowing Klout scores? Use this to see Klout scores next to users while using Twitter.com.
  • SEO Site Tools – Learn a lot of valuable on-site search engine optimization information about any website you are browsing (including Google PageRank) using this extension.
  • Simple Social Metrics – Install this extension to quickly see the number of tweets, likes, and +1s for any page you are browsing.

11. Google Docs

Google Docs
Want to share documents, spreadsheets, presentations, drawings, and tables with other users to view online or download? Then Google Docs is for you. You can collaborate with multiple users or just give access to a read-only version of documents like the publicly accessible Twitter Chat Schedule spreadsheet. You can even create forms and send them via a link or directly in an email to collect survey answers, crowdsource post information, and other data.

12. Google DoubleClick Ad Planner

Google Doubleclick Ad Planner
Need some quick traffic or demographics information for a website? Get it using Google DoubleClick Ad Planner. The larger the website, the more information you will be able to find about it including the average visitor’s age, gender, education, household income, other sites visited, interests, and keywords searched for.

13. Google Drive

 

 

Want to share files online? Then Google Drive might be worth a try. You can currently store 5GB in Google Drive, 1GB in Picasa, and 10GB in Gmail for free. Pricing begins at $2.49 per month for 25GB and goes all the way up to $799 per month for 16TB. Welcome to the Google cloud!

 

14. Google Gadgets

Google Gadgets
Want to extend the functionality of your website, browser, or Google Account? Check out the line of freebie Google Gadgets available at your disposal. Gadgets are organized in categories including news, tools, communication, games, finance, sports, lifestyle, technology, and politics.

15. Google Insights

Google Insights
Google Insights allows you to search for keywords to see their trends over time. This way, you can see whether a keyword is gaining in popularity, see worldwide search trends over the course of a year to find popular months or seasons for a search, see search volume by region, and find a list of top ten related searches and rising searches.

16. Google Mail (Gmail)

Google Mail Gmail
Need email with a smart filtering system? Gmail might be the answer. One of the best features in Gmail is the ability to filter messages into multiple labels and have them skip the inbox or simply label them for easy archiving. Using your Gmail filters wisely can help you keep your inbox clean and organized. Plus, the search function on Gmail is not too shabby either.

17. Google Places

Google Places
Want your local business to show up before organic search results? For some keywords, it can thanks to Google Places. Be sure that you claim or add your listing on Google Places, complete your profile, add photos & videos, and encourage reviews so that your business will make it to the first page of search results.

18. Google+

Google Plus
Google+ is Google’s latest and, to date, most successful foray into the social networking world. They have not only created a thriving social network, but they have incorporated it into almost every aspect of the Google experience, including Google search results themselves. Thanks to personalized search results, you can actually rank higher than normal in search results for those you are connected with on the network. Be sure to check out this quick guide to learn why you should be on Google+!

19. Google +1 Button

Google Plus One Button
With +1 counts showing up in search results, you might want to go ahead and install the Google +1 Button on your website and content. This will make it easier to share on Google+ as well as add to its social engagement numbers. In addition, when someone +1s your website, their connections might see it placed higher in search results as well.

20. Google Reader

Google Reader
Google Reader allows you to view and organize your RSS feeds all in one place. If you’re already using your Google Account for Gmail and Google+ on a regular basis, why not keep track of your favorite blog’s RSS feeds, Google Alerts, and other feeds in the same account.

21. Google Translate

Google Translate
If you run into an email, blog comment, or webpage in another language, use Google Translate to quickly translate it into yours. The best part is you don’t even need to know what language it is in thanks to the auto-detect features. It may not be a perfect translation, but it will get the main point across.

22. Google Trends

Google Trends
Google Trends offers a variety of information such as the searches that are currently popular, Google Insights data for keywords, and traffic trends for websites if you search for a particular domain.com. You can even enter multiple domains, separated by a comma, to compare traffic. Note that traffic trends are only available for websites with a high volume of traffic.

23. Google Voice

Google Voice
Google Voice allows you to create a phone number to make and receive phone calls and text. You can view your messages in an interface similar to your Gmail. It’s a good alternative if you don’t want to give out your office or cell phone number for particular contacts!
Another cool little trick with Google Voice is that you can set up a Google Voice number specifically for tracking how effective your phone number placement on your website is. Every time someone calls in using your Google Voice number, you can count the calls in your Google Voice account. This will allow you to test the size, location and color of your website phone number.

24. Google Webmaster Tools

Google Webmaster Tools
Google Webmaster Tools is another Google product that puts a large amount of valuable data at your fingertips. If you have already set up your website with Google Analytics, you can easily add it to Google Webmaster Tools to start learning the following.

  • Site Configuration – This section checks your website’s settings on the web, including preferred domain canonicalization, sitelinks, URL parameters, change of address, and users who have access.
  • Site Health – This section includes crawl errors, stats, blocked URLs, and malware alerts.
  • Site Traffic – This section includes search queries (aka, possibly some of the keywords omitted from Google Analytics thanks to the keyword not provided, links to your website (a comprehensive view of your backlink profile), internal links, and +1 reports. +1 reports tells you the search impact of results showing your website’s +1 count vs. without showing it, +1 activity on your website, and audience demographics.
  • Site Optimization – This section includes your sitemaps, HTML improvement suggestions, content keywords, and other resources.
Also, be sure to keep an eye on the Labs section at the end. It changes with new, experimental Google Webmaster Tools features. One Labs feature that I would like to see return is statistics on any pages for which you are the author using Google authorship.

25. Google (Owned) YouTube

Youtube
Last, but not least, if you want to dominate the video market, then start with Google-owned YouTube. Not only will your video be available to YouTube’s millions upon millions of visitors, but it will also be on prime real estate for showing up in search results. Even if you can’t get your website on the first page of search results through traditional SEO, you might be able to get there with video!

There you have it – some of the most powerful Google applications and tools on the web. What are your favorites?

About the Author: Neil Patel is the VP of Marketing of KISSmetrics and blogs at Quick Sprout.