No one could have predicted that the most popular genre of software for smartphones would have been games. When Apple launched the iPhone the App Store didn’t even exist, yet now it’s responsible for a sizable chunk of revenue for developers such as Gameloft. During the first half of 2010, the French gaming company scored 76.8 million EUR ($109.2 million) in terms of revenue; 30% of that (23 million EUR; $32.7 million) was from “smart devices”, in other words phones and tablets. This is inline with what the CEO of Electronic Arts, John Riccitiello, said a few days ago in an interview with Industry Gamers.
