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Want to Promote a Post?
Click "Promote" to open this drop-down menu. Clicking on the denomination pulls up another drop-down menu.
Denomination Drop-Down
This
menu lets you select the amount of money you'd like to put toward
promotion, and it calculates the estimated reach for each amount.
Add a Funding Source
If you don't have a credit card or PayPal account on file, Facebook will prompt you to enter payment info.
Credit Card Payment
A pop-up window will ask for credit card information.
Locked and Loaded
When you're ready to publish the post, you'll see the promotion locked in.
The Live Post
When the post is live, Brand Page admins can see a notation on the bottom right that explicates the promotion cost; this is not seen by fans. However, Promoted Posts will be noted as "Sponsored" in users' news feeds.
Promoted Post in a News Feed
This
is what the post looks like in your fan's news feed. (Note: Facebook's
guide to Promoted Posts says the post will say "Sponsored" in news
feeds, but that is not what we experienced in our test run.)
Stats
Once
the post is live, you can click the "Promoted" button to see some
statistics, such as "paid reach" and "budget spent" thus far. Promoted
Posts last for 3 days, so the widget also lets you know when the
promotion will expire. Clicking the settings button in this menu lets
you change payment info or stop the promotion (which you can resume
later).
Real-Time Insights
You
can refresh the page to see how effective your promotion is. Less than
30 minutes after posting, these are the stats we saw on a small business
Brand Page.
Number of Fans Reached
Hovering
over the "X people reached" hyperlink gives you a sense of the organic,
viral and paid impressions generated by the post.
Percent of Fans Reached
Hover
over the hyperlinked % statistic tells you what percentage of your fan
base saw the post, and how much of that was driven by the paid
promotion. A few minutes later, this statistic had jumped from 17% to
20%.
Promote an Already-Live Post
You
can promote an already-live post, which is a great feature -- you can
make sure the image or video looks right before you commit to spending
money on it.
Promoted Posts Must Be Recent
Since
the news feed algorithm focuses on new and popular posts, you can't
promote a post that's more than three days old. You'll see this warning
when you hover over the bottom, right-hand corner of a post.
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