In a post on their blog, Twitter has unveiled a new design for the company’s bird logo.
From now on, this new bird will be Twitter’s official and “universally recognizable symbol”. And only this bird. As they write in their update, there is “no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter”.
Says Twitter’s creative director Doug Bowman (@stop) on the new design:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.There’s also a video showing how it came to be:
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