Apple isn’t currently in talks with Twitter to invest in the social-networking site, but according to a report from The New York Times, the two companies were previously in such discussions that would value Twitter at more than $10 billion.
“Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people [briefed on the matter] said. They declined to be named because the discussions were private,” the Times reports.
Social media, so far, isn’t in Apple’s wheelhouse, and it’s had fragile relations with Facebook in the past. Things with Twitter, on the other hand, have been a little more friendly. As the Times points out, Twitter’s baked in to Apple’s operating systems.
“Those guys are a great partner,” Twitter CEO Dick Costolo said of Apple in a separate interview, according to the Times. “We think of them as a company that our company looks up to.”
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