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Facebook has begun rolling out its apps marketplace internationally, launching a version for UK users Friday morning.
Facebook’s App Center (or Centre, in British spelling) launched in the U.S. early last month. It’s similar to Apple’s, Google’s and Amazon’s app stores, allowing users to browse apps by category, such as Games or Sports, and filter to show apps that are available via the web, mobile or both. Apps are recommended based on collective ratings, personal recommendations, what’s trending and popularity among your friends.
The App Center isn’t exclusively made for Facebook’s apps: It also indexes apps available only on third-party sites, or through other mobile app stores. When users click to sign up for apps like Netflix and Hulu, for instance, they are sent to their respective websites; other times, they’re sent to Apple’s App Store or Google Play. In the somewhat rare instance where a paid app is sold directly through Facebook’s store, the company takes a 30% cut; it takes the same cut of purchases made within apps based on its platform.
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