Pinterest has launched an API, and partnered with a handful of brands to surface popular pins on their websites.
Participating brands include AllRecipes, Better Homes and Garden, BuzzFeed, Disney’s Babble and BabyZone, Elle Magazine, Mashable, ModCloth, NBC News Digital’s iVillage, Nestlé, Random House, Snapguide, Target, Walmart, Wayfair, Whole Foods, Zappos and Zulily,
The API allows these sites and apps to display what’s currently trending from their content on Pinterest. Users can pin things right from the site.
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