Owl.li and htl.li are 2 new options offered by HootSuite for URL shortening. Hailing from Liechtenstein, the new domains work the same way as the other HootSuite URL shorteners, Ow.ly and Ht.ly, by tracking clicks for statistical analysis, and both include the social bar.
Users can go try out the new .li shorteners by heading to their HootSuite accounts and doing the following:
- Choose on-the-fly via the pull down menu under the compose window
- Set as your default choice by choosing Settings, then Preferences, then selecting in URL Prefs tab
- Customize your feeds with chosen domain when adding an RSS/Atom URL
The company also offers additional information on how its use of the .ly domain works on its website.
Despite having some downtime as a result of the Amazon EC2 outage, the HootSuite team has had a very busy week, adding Spanish language support as well as the new URL shorteners. Plus, HootSuite has offered all of its users compensation for the downtime, which is something not many organizations have done.