12 Jun 2011

HP pays to have its Veer listed on top of the Twitter trend list



HP Veer was being promoted to the kids through the use of television ads starring iCarly star Miranda Cosgrove. The ads are in rotation at Nickelodeon which explains the demographics that HP is aiming for with that commercial.

In addition to spending money on television, HP is using Twitter to promote the pint-sized smartphone. The Palo Alto based tech company is reportedly paying Twitter $120,000 a day to have #HPVeer listed on top of Twitter's trend list. Among the other names and phrases on the Miami version of the list is Katy Perry and pancake restaurant IHOP. To make sure that there is no question on why the device is listed on top, a small yellow bar that says "Promoted" is placed right next to the listing.

When you click on the #HPVeer link, you are taken to a tweet from HP that reads, "In a world of tablets, who needs a smartphone? Small does it all at @HPVeer. Nation's smallest 4G smartphone. hp.com/veer". While it remains to be seen how well all this promotion produces for HP in the bottom line, you have to give them an "A" for effort.

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