Twitterfeed uses the link shortener service to share content and analyze engagements. Just last month, Twitterfeed had over 1 million users and with this acquisition, Bit.ly hopes to bring those users more in-depth data on their shortened links. Bit.ly is also integrating Twitterfeed into its service.
As part of the acquisition, Twitterfeed founder Mario Menti, who started the company as a side project in 2007, will be joining the Bit.ly staff. We would consider this an “acqhire” since Bitl.y acquired the company for Menti and Twitterfeed’s user base. The financial terms of the acquisition are undisclosed.
Recently, Bit.ly added a new feature for free users that allowed them to create customized domain names for shortened links. Previously this was for customers with paid accounts only.
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