“After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” a company spokesperson told Reuters. “We think there is a lot of power in a social approach to driving people into local businesses. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.”
Facebook initially planned to keep the feature going, with available deals appearing in your News Feed once you tagged your location in a status update. It seems that Facebook Deals never really took off in the same way as other daily deals services such as Groupon and LivingSocial. However, this could be simply a bump in the road for Facebook when it comes to daily deals — the social network could have taken some important lessons away from this experiment and may move back into the daily deals space at a later date. Who knows, but right now it is closing the doors.
This is the latest in several big announcements that Facebook has made this week. On Tuesday, the company rolled out new tools and features to help you gain more control over how you share content. Earlier Friday, Facebook revealed changes that are being rolled out to its photo-sharing feature.