15 Oct 2011

Google Kills Off Buzz To Focus On Google+



Google has hammered the final nail in the coffin of its previous major social project, Google Buzz. The company is closing Buzz to focus its social efforts on Google+.
Bradley Horowitz, the search giant’s vice president of product, said in a blog post that Buzz and the Buzz API will be shut down in the next few weeks. While you will not be able to add new posts to Buzz after that time, you’ll still be able to view your Buzz posts on your Google profile and download content you posted on the service using Google Takeout.

Google is closing several other products, including Code Search, The University Research Program for Google Search, Jaiku and the social features of iGoogle. The move underlines the company’s focus on Google+ as a major product. It was revealed on Thursday that the social network now has more than 40 million users less than 4 months after launching.
Buzz was launched at the start of last year, but failed to become a success. The service perhaps did not handle user privacy as well as it should have. In March, Google reached an agreement with the U.S. Federal Trade Commission — it apologized for the mistakes that were made with Buzz and is required to obtain user consent before changing how personal information is shared.

By at Scribbal

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