Project Z, also known as “Zynga Live” and “Zynga Direct,” lets users start their games on Facebook and bring them to Project Z without interruption, and vice versa. It is essentially a social network designed specifically for games and chatting about games, but one that is powered by Facebook Connect.
One key component of Project Z is that it will utilize a username system called zTags, similar to the system used by Xbox Live. Users can register their names starting Tuesday at ztag.zynga.com.
“It’s a platform for a direct relationship with consumers whether on the web, or on mobile, to give you a whole sandbox and create socialness about the games and not just within the games,” Zynga CEO Mark Pincus said of the service.
By Ben Parr at Mashable