I’m always concerned about small business because there is a huge difference in what it takes to be successful. When brands run online campaigns they’re usually backed up by a juicy number of ad impressions or other kind of support. Just a few days ago a friend asked me how we were able to get 100k Likes on a Facebook page so fast, I responded “they have a huge TV campaign”. His face filled with disappointment…
Point is, small business goes out there to fight with a stick. Guerrilla style. Most small businesses have pretty depressing stories when it comes to finding any success online. They don’t have the budget, the resources or the knowledge.
There are 2 infographics in this post.
The first one has some basic information on how small business sees social media. It doesn’t surprise me that 83% responded that they use social media because it’s free or inexpensive, which it’s absolutely not true. What surprises me in a good way is that their usage is increasing over the last 6 months and that they are starting to take their brands seriously by monitoring, looking at sentiment and facing all kinds of mentions.
The second one I think is looking at a more realistic state. Here are some interesting points:
- 88% believe social media will impact their business
- but 67% will not increase their budgets
- I expected this to be high but this number is impressive: 96% do not use any social media management
- and of course having a structure in terms of organization is kind of obvious that is pretty much non existent