At the present, Fusible reports that it looks as if Tumblr is preparing to launch something new called Seltzer.
More than a few private domain names were registered this week using the brand protection and domain management company MarkMonitor. The registration is recorded at the company and it shows the name TumblrSeltzer.com.
Other domain registrations feature seltzertumblr.com, tumblrseltzer.com, getseltzer.com and, an interesting name, tumblrsupply.com.
Fusible seems to ferret out new domain names no matter where they are officially registered. According to the technology news site, Tumblr has a track record of retaining Register.com to acquire domain names. The speculation is that Tumblr could be using MarkMonitor in light of keeping future developments or projects a secret in anticipation of when they are formally released. MarkMonitor is not new to working with social media platforms similar to Tumblr’s stature like Facebook and Google.
By Kenna McHugh at SocialTimes