The data comes from a study conducted by Crowd Science and even tough it represents a small sample of 1,224 respondents, it will show you a couple of items I’m sure you were not expecting. Let’s first look at some of the interesting facts included and then we’ll look at the Infographic:
What users “Like”
- First, I find it interesting to see that videos get fewer “Likes” than other types such as images, wall posts and even comments
- Non-brand pages get 1% more “Likes” than branded pages
- To me is a little surprising to see that only 8% of Facebook users do not use the “Like” button, I was assuming that number to be a lot higher than that
Why they “Like”
- 28% do it to show support. I have to admin some of my own likes were done to support others
- The most interesting item here (by far) is how 10% of the participants said they liked a brand to stay informed while only 6% do it to get discounts from brands. This contradicts everything we have said about the reasons people follow brands on social media, I actually believe there is no reason for me to follow an airline or a bank other than their promotional items
This Infographic is courtesy of Crowd Science. Photo credit: jonkpirateboy
What you are showing there is the key of being successfull in scoial media. 28% of people like to show support. It's an emotional connect that can't be bought nor it can't be fabricated. It's tried and true. This data certainly show the human dynamic of marketing whuich many Marketers have all but forgotten. They are so used to telling people what they should like, wear, look, and feel that they don't want to bother about learning how people tick.
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