Would you be more likely to stick with your New Years resolutions if they were printed on balloons and set free in the Middle Eastern sky? Thanks to a festive marketing campaign from HP, you now have the opportunity to find out.
HP is printing tweets about New Year wishes on helium balloons and letting them go near its Middle East headquarters in Dubai. It’s calling the project the TwitterWisher, and only tweets submitted through the TwitterWisher website will be considered for flight.
People who find a freed balloon can enter its ID number at the same website in order to plot it on the map. Anyone can watch the balloons take off through a live video stream. The company seems to be aiming for a modern-day message in a bottle, complete with a sense of global connectedness.
“The HP TwitterWisher lets people spread good cheer and wishes and connect with people all over the world as we cross over into a new year together,” Suad Merchant, a HP Middle East marketing manager told Middle East business website AMEinfo.com.
Here’s hoping no birds choke in the process.