The additions, announced Wednesday, are also designed to give consumers information when they’re on the go.
Save to Foursquare is an update of “Add to Foursquare,” a feature the company introduced in 2010 for a short time. Save to Foursquare does the same thing: It lets users save reviews and articles about a venue to their To Do list and then call them up when they check in or are in range of that venue. The previous iteration was phased out because publishers found embedding the button to be too cumbersome. The new version promises to be more of a turnkey solution for publishers
Jonathan Crowley, director of media partnerships at Foursquare, says with Save to Foursquare a user can, for instance read an article in Time Out New York about a restaurant and then save it to the app. Later on, perhaps months even, Foursquare will serve up the article when he’s in range (if the user has activated Foursquare’s Radar feature) or produce it when the user checks in to the restaurant. Crowley says another application for Save to Foursquare is for planning trips. If you’re heading to San Francisco for instance, you can load Foursquare with reviews and other travel information.
Publishers including New York magazine, CBS Local Digital Media, Time Out New York, Time Out Chicago and and AskMen.com, among others, will be offering that feature starting Wednesday. Foursquare has also introduced a Foursquare Bookmarklet that lets users save any webpage they like when they integrate the function into their browser.
Follow, meanwhile, behaves much like Twitter’s Follow button for publishers and lets users receive updates from publishers and brands they want to follow.
What do you think? Will you use these features? Let us know in the comments.