If you are an entrepreneur using Twitter as part of the marketing strategy for your business or you are a blogger trying to improve your traffic, one of the most important metrics you look at is how many clicks your tweets are getting, specially when those tweets are containing links to your own site.
The formula here compares the number of clicks against the number of followers in a Twitter account at the moment of that tweet to calculate CTR (Click-through Rate).
With this formula, you'll be able to look at which tweets perform better depending on:
- The length of the tweet
- Where you position the link
- The frequency of your tweets
- Some of the most common terms used
- and when we tweet
This infographic is from Dan Zarrella.