14 Jan 2012

Tumblr, Pinterest and Google+ are emerging as a newer crop of popular social media sites




Via eMarketer
Some smaller social networks have attracted attention from marketers in the beginning weeks of 2012, including Tumblr and Pinterest. And the buzz is well-earned, as the number of unique visitors and time on the sites are both increasing.
In December 2011’s “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where It’s Headed” report, comScore indicated that social blogging platform Tumblr saw a 172% increase in worldwide audience size between October 2010 and October 2011, overshadowed only by Sina Weibo, China’s version of Twitter, with a 181% increase. Twitter itself had a 59% increase in unique visitors.

When it comes to time spent, Pinterest, a visual bookmarking site, saw an average of 72.1 minutes per worldwide user in October 2011, a 512% increase since May 2011, when comScore first started tracking the site. Tumblr visitors posted an average of 81.6 minutes in October, up 41% from October 2010. However, this is still far behind the time spent per user on Facebook, which also saw 40% growth from October 2010.


Looking ahead a month, comScore reported that Pinterest was the seventh leading US social media site based on number of unique visitors in November 2011. The site had 4.9 million unique visitors, and visitors spent an average of 88.3 minutes on the site.
Its visitor numbers put Pinterest at the low end of the list, but looking at time spent on the site, the visual bookmarking network was behind only Facebook and Tumblr in the US, with an average of 394 minutes and 141.7 minutes, respectively. Twitter, while second in terms of visitors, was behind Pinterest in time spent, with an average of only 24.4 minutes per user. Google+ also made the list, with 15.2 million unique visitors, but an average of only 5.1 minutes on the site.


Both Tumblr and Pinterest are gaining users, and those users are spending more time on these sites. While they haven’t reached the levels of Facebook and Twitter, they are growing, gaining buzz among users and catching marketers’ eyes—and will be worth following in 2012.

Article Link at eMarketer 
 

Filled Under:

8 comments:

  1. I completely agree with your post.. Social media is now playing a vital role along with Search engine optimization.

    SEO dedicated resource

    ReplyDelete
  2. Its really good information, i like your blog post. Thanks for sharing
    Signature:
    Jugar juegos de frozen en línea gratis, los nuevos de princesa de Disney juegos frozen - la princesa encantadora y linda. Divertirse frozen!

    ReplyDelete
  3. Thank you for your post, I look for such article along time, today i find it finally. this post give me lots of advise it is very useful for me
    Signature:
    facebook entrar iniciar sesion gratis - Sitio Oficial iniciado sesión en Facebook lengua española. facebook entrar rápido, facebook iniciar sesion en tu cuenta de entrar facebook

    ReplyDelete
  4. Hello, just wanted to say, I loved this article. It was practical.
    Keep on posting!
    Signature:
    download baixar facebook movel, Facebook movel, baixar facebook. Facebook chat, baixar whatsapp, fazer o download baixar whatsapp gratis para Android, iPhone. Últimas Facebook

    ReplyDelete
  5. I am very happy to read this. Appreciate your sharing.

    Signature:
    Versión en facebook descargar a los países hablan Español: entrar a facebook , facebook en español para and facebook entrar direto

    ReplyDelete
  6. Thanks for sharing this great article! That is very interesting.. I will look for more information on emerging social media platforms..Thanks

    ReplyDelete
  7. I understand what you bring it very meaningful and useful, thanks.
    Signature:
    The place to play all unblocked games online. Here you can find every blocked games such as: unblockedgames , unblocked games happy , unblocked games 77 ,

    ReplyDelete
  8. Your post is valuable thinking. Its really best info for me. Thanks for sharing. Web Designing Bangalore | Web Design Companies Bangalore

    ReplyDelete

The Next Web

The Verge

ClickZ Marketing

Cool Infographics

Trending Posts