Shortly after rumours circulated about Facebook’s introduction of Timeline brand pages at the end of the month, Twitter’s equivalent, which was revealed during the site’s redesign back in December, is rumoured to be appearing over the next few days.
Business Insider are reporting that the company will be introducing these pages sometime shortly after February 1st. The brand pages will be similar to Facebook’s Timeline and Google+’s brand pages, borrowing qualities from each, and will include e-commerce features which will be integrated into these pages.
The aim is to turn these pages into something more than just a stream for a particular brand. Business Insider quote a source who says that the new pages “will give brands the ability to build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand’s site without actually leaving the Twitter environment”.
The pages are expected to be similar to the enhanced pages Twitter allowed a few brands such as McDonalds (pictured) and Coca-Cola to play around with. What these new pages mean is that Twitter are trying to become a more viable company by giving brands a special presence on their pages, and a step towards making the company profitable.
How exactly this will work is unknown but since e-commerce will play a part, a system where Twitter receive taking a small percentage of any transactions made through the site, similar to Apple’s deal at the app store, could be a possibility. However, the small problem is that not everyone uses the main Twitter site, instead either using a third-party app or accessing it via mobile.
These brand pages have been around for a while so Twitter have had a fair amount of time to iron out any flaws or problems they may present, so brands can certainly expect these features to be rolled out sooner rather than later.