It could be said that the greatest strength of social media is its ability to easily share and spread messages. This ease of communication also seems to be its greatest weakness. Ease of use breeds noise. And the line between industry leading rockstars and bandwagoning attention seekers becomes less defined.
Stage right: Klout. Designed to cut through the commotion, Klout provides a platform to identify industry experts and keep track of the topics you care about. What follows is a brief history of Klout and how you can increase your brand’s online influence. Special thanks to @klout and @askaaronlee.