3 Mar 2012

INFOGRAPHIC: Who Likes What: Social Media By Demographic

By Sean Work, Via KISSmetrics:
Do you ever wonder what social networking sites you should be focusing your marketing efforts on?
This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube. Click on the graphic below for an enlarged view.

About The Author: Sean Work is the marketing coordinator at KISSmetrics. Follow him on twitter (@seanvwork) and ask him for a free cup of coffee :)

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  1. To me, the bar for "graduates" that use twitter looks longer than the bar for "graduates" that use Digg. The commentary text says that Digg has more graduates using it. Problem with your scale?