Now that the Search Alliance transition is complete, MSN is now the second largest search company, as Bing-powered searches account for nearly 28 percent of the market and Microsoft adCenter powers all paid search advertising on Bing and Yahoo.
In short, adCenter is growing. Because many people are new to the platform, I thought it would be helpful to do a comparison between AdWords and adCenter so that people just getting started on this platform would know a little better what to expect.
Rather than write a dissertation, I instead decided to make this at-a-glance chart:
Additionally, MSN has been vague in the past about some of the numbers present above. If you have personal experience that changes any of these numbers or figures, or if you have additional insight or questions just drop them in the comments below. Hope you find this helpful!