Adding LinkedIn’s social features to your company website is a great way to tap into both a large-scale recruitment platform and a targeted network of business contacts. Don’t believe it? Well, according to a study conducted by Bullhorn, a web-based software and services firm, LinkedIn is the leading social network for job recruiting.
Another study conducted by HubSpot, an inbound marketing company, showed that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. These stats highlight how increasing the integration of LinkedIn on your website can help improve the success of your business.
If you’re ready to get started, here are nine key plugins and examples.
1. Share Button
Also, because LinkedIn’s audience is business-centric, the LinkedIn Share button should be used much more sparingly than, say, the Facebook Like button. For instance, placing a Share button on a product page for jeans would not be relevant to the average LinkedIn user, but placing a Share button on an article about the impact of jean sales on your industry would make sense. A natural place to install a Share button is a company’s blog.
2. Recommend Button
A good example of a company using the Recommend button well is Intel. In this case, Intel used its LinkedIn company page to feature products with high recommendations. By putting a Recommend button beside a product on LinkedIn, and linking it back to the product page on Intel’s website, Intel can use LinkedIn to generate even more recommendations.
3. Follow Company Button
The Follow Company button comes in two variations and is most effective when used on the homepage, blog, and contact page of your website. Some companies have also used the button in the header and footer of their site as a constant reminder to visitors to join them on LinkedIn.
4. Company Profile
There are three ways to display a Company Profile. The above is the most extensive because it includes the Follow button, giving web visitors the opportunity to follow your company on LinkedIn. The other two options simply feature the LinkedIn logo until you either click or hover over it for more info.
You can place this plugin on your homepage, except for the largest version, which should be featured lower on the page. The smaller versions of the plugin can be added wherever you list other social networks on your homepage. Lastly, placing the Company Profile on the about, contact, or careers page of your website is a good idea.
5. Company Insider
This feature helps job seekers get a sense of your company’s growth, see how quickly current employees move up the career ladder, and most importantly, see any employees who are in their LinkedIn network. You also have the option to hide any of the three features of this plugin, although it’s recommended that you show them all.
6. Member Profile
7. Apply Button
This plugin is beneficial for job applicants because all that is necessary for them to apply to a position is an updated LinkedIn profile. It’s a beneficial addition to your company’s recruitment efforts because it quickly allows you to see an applicant’s referrals, recommendations, and network of related contacts. It’s best utilized when placed on your website’s career page.
8. Sign In With LinkedIn
Really, any website that requires visitors to register or sign in can benefit from Sign In with LinkedIn. Career-oriented websites can really gain the most from this functionality, which is exactly what visualize.me, shown above, does with their resume visualizer.
9. Jobs You May Be Interested In
This plugin also allows a company to show all jobs from multiple companies that are relevant to a LinkedIn user’s experience. This particular function is mostly for job listing websites because it’s highly unlikely your company would want to highlight job openings at other companies.
Brian Honigman is a social media account manager at LunaMetrics, a Google Analytics certified partner that also specializes in social media, search engine optimization, and PPC. Follow him at @Brian_Honigman and read his blog at BrianHonigman.com.