In the past 24 hours, coverage has spread across the Internet of the launch of a new feature by Facebook, one that allows businesses and brands to utilise an ‘Offers’ feature that delivers daily deals to a brand’s Page and a user’s News Feed.
The new service is a twist on the traditional Daily Deals market, particularly because it allows Facebook users to remain in direct control over the offers they see. Instead of functioning as a dedicated website like Groupon, LivingSocial and AmazonOffers, Facebook has the ability to drop targeted deals into a user’s News Feed in line with status updates, photo posts, location checkins and other more social features.
To some, it may be puzzling as to why it has been reported that Facebook launched Offers over the past couple of days. The truth is, it didn’t. The company actually announced and rolled out the feature on February 29:
Offers are a free new way for businesses to share discounts and promotions directly from a Facebook Page. They can be distributed through the News Feed or promoted as Sponsored Stories. People can redeem Offers via email or on a mobile device.
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