7 Jun 2012

ShareThis Launches A Dashboard For Publishers To Measure Their “Social Quality”



ShareThis wants to give publishers more insight into how their social sharing strategy stacks up, so it’s launching two new tools — the SQI Analytics Dashboard and SQI Lookup.
SQI stands for Social Quality Index, a measurement that ShareThis announced last fall. Using data from any page that has embedded the ShareThis social sharing widget (the company says there are 1.4 million sites in its publisher network), the SQI is a score from 1 to 10 that shows how a publisher’s social traffic compares to other sites in the same category.
Until now, however, the SQI was more of a general concept — today, ShareThis has turned it into two products for publishers. The dashboard shows publishers their own social sharing data, such as shares, clicks, and traffic. Then, if they want to browse the top sites in each of the SQI’s 27 categories (such as technology, travel, and sports) and maybe crib some ideas about how to become share-able, they can visit SQI Lookup.

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