6 Jul 2012

INFOGRAPHIC: Is Google Plus a Failure?

In the marketing community, we keep hearing about Google+ as the marketers dream platform. Features such as Ripples and the Circles function do seem incredibly appealing. It’s fair to say that the audience segmentation and targeting options are unparalleled and in a marketer’s perfect world, everyone would be using the service. But guys, I hate to piss on your rainbow, but no real people in the real world are using Google+. Based on anecdotal and statistical information, it seems as though the only people that are truly involved in any sort of Google+ community are the people that stand to benefit from widespread uptake of the platform. That is never going to entice the masses into abandoning their longstanding relationship with Facebook, Twitter and their new BFF, Pinterest. At the moment, Google+ is like a pool of piranhas. The piranhas in this metaphor being online marketers, waiting to segment, target and sell to any real person that dares to step into the water.

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  1. in front of facebook and twitter g plus actually not so popular.but google try to catch all those people who is related with google..local seo marketing

  2. The fact that this infographic has 0 shares on G+ says it all.

  3. This is very much expected at this time. Now facebook is on peak so one has to wait till its fever get down from people. Then other companies can compete with facebook in social media

  4. Local SEO is best for those businesses which are providing services in their region.


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