15 Jul 2012

INFOGRAPHIC: Why Social Media Engagement Is A Real Metric

By Shea Bennett at MediaBistro:
Did you know that the average engagement rates for posts made on social media sites range from just 0.01 to 1 percent?

Independent studies I’ve undertaken have confirmed this. In my opinion, if your engagement rates are better than half a percent you’re WAY above average, and around five times as engaged as even the biggest players in the social space.
So is it all a waste of time?

Not at all. Those breadcrumbs add up. If even a small percentage of your audience interacts with each and every one of your posts, over time your impact will reach a very sizeable chunk of your network. The key part is you have to keep pushing, putting one tweet in front of another.
This infographic from Social Bakers takes a closer look at why engagement is a real metric in social media.

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