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Whether your business is new to Twitter
or you've been busting your ass and grown a decent Twitter community,
there are always new tips and tricks to help you work more efficiently
and optimize your workflow. A lot of businesses outside the online
marketing industry usually spend a lot of hard work and time sweating
over refollowing everyone that follows them, answering every retweet and
thank you message that they get and countless other tasks that don't
have much of a bang for their buck.
While
it has worked to get you to here, it isn't the most efficient use of
time and energy. You can be sure that social media agencies aren't just
using Twitter.com and far too many man-hours to build their community.
They have tricks up their sleeves.
A
big relief washes over most business owners when they learn there are
so many valuable Twitter tools to help manage the social network and
help build their Twitter followers. While there may be somewhere upwards
of eleventy billion Twitter apps, websites and tools out there for
every little social media task you could imagine, here are a solid few
that can help you immediately join in on your target audience and engage
with potential customers while building your network and still keeping
you sane.
1. Triberr
Triberr is
a community-building platform for bloggers. It is a great place to join
and connect with Strategic Partners for your business and grow your
online community.
2. Commun.it
Communi.it is
a great tool for analyzing your Twitter community and seeing who is
engaging with you the most and who your most influential connections
are. It also allows you to search Twitter, monitor keywords to help
generate new business leads for you as well as a recommendation of who
you should consider following based on your activity.
3. Paper.li
Paper.li is
an excellent content curation service that automatically creates a
webpage of your activity from your social profiles and "based on topics
that you like and treat your readers to fresh news, daily." This is a
good tool to use as a dash of automation that gives you quality content
to share and @mention your peers and help you gain attention as an
industry voice in your field.
4. Crowdbooster
I've only recently discovered Crowdbooster,
but so far I really like it. In their words, they "show you analytics
that aren't based on abstract scores but numbers that are connected to
your business and your social media strategies: impressions, total
reach, engagement, and more. We then give you the tools and
recommendations you need to take action and improve each one of these
metrics."
5. IFTTT (adding lists)
If you're not using IFTTT yet,
you are in for a real treat. They allow you to connect your social
profiles across the web and trigger different events based on your
actions. A nice recipe, as they call them, that I recently discovered is
adding people who interact with you to a Twitter List. I created a
private list called "Engaged" and anytime someone mentions or follows
me, they are automatically added to the list. This is a great trick to
keep track of anyone you have interacted with and after a few weeks (or a
few days if your memory is like mine) you forget who they were and are
too far down the list of mentions to see immediately.
Bonus Tool!
TweatBe.at
Another tool I recently discovered is TweetBe.at and
it allows you to easily create and manage your Twitter Lists. You can
search with advanced tools (Follow Back Ratio, # of Followers, Bio,
Location, etc.), add users to lists manually and even has an Auto Add To
List function.
What Other Communities Do You Belong To That Have Helped Build Your Twitter Following?
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