Social media management tool HootSuite integrated real-time chat onto users’ dashboards Wednesday with the release of HootSuite Conversations, calling the free addition an “epic release” for businesses.
HootSuite Conversations encourages collaboration among employees who switch back and forth between HootSuite’s dashboard and their emails. Now, HootSuite allows any HootSuite user with an email address to start group conversations within the dashboard without having to switch over to his or her email client.
“We wanted to create a private channel to have conversations to increase efficiency and improve return on investment,” CEO Ryan Holmes tells Mashable.
To start a private conversation in HootSuite, users must click on the speech bubble icon on the top right corner of their dashboard. Users then invite co-workers or import their Gmail contacts.
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