However, using social media for marketing is more than just opening up a free Facebook account and spamming everyone.
There is a science behind it. Some executives still wrongly believe that since social media is free, there’s no need to spend any money on marketing or education on the platform. However, this type of thinking will allow your competition to gobble up your potential customers and leaving your empty handed. Booz and Company released an online marketing report recently in which they interviewed 1700 CEOs from large companies about social media marketing.
100% of the CEOs interviewed agreed to either maintain or increase their social media budget for the upcoming year. Of that 100%, only 5% were maintaining, while the remaining 95% were increasing their online marketing efforts.
The CEOs interviewed gave 2 main reasons for success in social media marketing campaigns:
- Get educated. You don’t know what you don’t know, so open yourself up to the possibilities that exist on social networking sites.
- Social Tools. Use tools that will make the implementation quick, efficient, and simple. If implementation is difficult and time consuming, then the strategy will fail.
Below are 7 shocking social media facts about marketing online that every marketer should know. And, for the heck of it, I threw in an extra bonus statistic as well. Feel free to share this infographic if you find it useful!