Digital music service Rdio has long stood in the shadow of its cooler older sibling Spotify. But it may just have found its way out of that shadow — by being the first major music service to pay artists for their social media fan base.
“There is no art without artists,” said Rdio’s founder Janus Friis, who was also one of the co-founders of Skype and of Kazaa. “As part of this industry, we know a business that doesn’t reward its most important contributors is a business that has to change.”
Going forward, the company will pay musicians $10 every time they turn a fan into an Rdio subscriber via some form of social media.
It’s called the Artist Program — and for Rdio, which makes up to $10 a month off subscribers, it makes a lot of financial sense.
For artists with thousands or even millions of Facebook and Twitter followers, this could be an enormously lucrative new revenue stream. Indeed, the artist formerly known as Snoop Dogg — now Snoop Lion — has already signed up.
“I love that any new artist can take advantage of this program,” Snoop said in a statement. “I’m a fan of Rdio already, and it’s cool to see them supporting artists like this.”
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