12 Mar 2013

Pinterest Releases #Analytics Tool, Defines Metrics

By Devon Glenn at Social Times:
Pinterest today announced an analytics tool for measuring user activity on the social network.

Business, organizations, and other accountholders with verified websites will be able to see the new statistics once they’ve switched over to Pinterest’s new look.

The image-based site is more of an inspiration board for fashion and home renovation projects than a personal photo album, so the metrics are slightly different from those of Facebook.

Here’s what the tool will measure:
Unique pinners: the number of people who have pinned from a site
Impressions: the number of people who have seen these pins
Referral Traffic: the number of people who have visited a site from Pinterest
Popular Pins: the most repinned, most clicked, and most recent pins

Pinterest’s analytics service builds on insights that third-party analytics services like Pinfluencer and Curalate have already been offering to businesses. Now the metrics are clearly and officially defined.

Today’s announcement also “builds on the set of tools we offer for website owners including business accounts, Pin It buttons and board widgets,” wrote Pinterest software engineer Tao Tao in a blog post. “We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future. We even updated our business site with new tips and case studies to make things easier.”

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