20 Apr 2013

Hootsuite Simplifies LinkedIn Marketing with Company Updates



By Cara Tarbaj at Social Media Today:
The social media management tool Hootsuite has integrated with LinkedIn Company Pages, allowing Company Page Administrators to post Company Updates on the professional social network with Hootsuite. This enables businesses to easily engage with their audience (and the 200+ million users) on yet another social network via Hootsuite.
According to LinkedIn, “Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates.” That’s a lot of reach you’re missing out on - but now you have no excuse to leave LinkedIn’s Company Updates behind. No more forgetting to post on your Company Page, it’s all right there on your Hootsuite Dashboard.
What can you do with this integration?
  • Share company news, product updates, industry articles or job opportunities
  • Target a specific audience with tailored messages
  • Manage and organize multiple teams and administrators
  • Use analytics to assist in the growth of your follower community and improve page performance




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