11 May 2013

Yahoo Wants Out of Microsoft Search Deal

Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. Under the terms of the deal Microsoft's Bing powers Yahoo search, while Yahoo uses its solid relationship with advertisers to be the salesforce for both companies.
However a Bloomberg report said Yahoo CEO Marissa Mayer has been unsuccessful in her attempts to get out of the agreement for almost a year.
According to the report, Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded. Yahoo was rumored to be seeking a switch to Google even before Mayer was CEO.

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