12 Jun 2013

Beyond Pinterest: The Best Of Other Social Commerce Business Models

Facebook and Pinterest may be the biggest players in social media - but they don't own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy.  
Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty.
In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest's success as a social commerce platform, look at Facebook's potential as a social commerce contender, and examine the e-commerce conversion and order value gap. 
Here's an overview of the "best of the rest" social commerce business models:

Read more: http://www.businessinsider.com/social-commerce-daily-deals-photo-apps-2013-6#ixzz2W0vFubCM

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