Google Has Discovered A Massive New Revenue Driver

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Unknown on 04:04

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Google has seen a huge uptake in its new "Product Listing Ads" (PLAs) which compete against Amazon for internet shoppers' clicks, and push Amazon's search results lower down Google's listings.

Expect analysts to grill Google CEO Larry Page about the effect of PLAs on his Q2 2013 earnings call on Thursday.

Nearly 10,000 U.S. advertisers are now using Google PLAs, up 54.7% in June (quarter to quarter), according to a Jefferies research team led by Brian Pitz and Brian Fitzgerald. Those advertisers are running 156,000 ads, up 20.8% from the previous quarter, Jefferies said in a terrific, in-depth note to investors recently.

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