Pinterest announced today that it will add support for Do Not Track, the web browser mechanism that allows users to opt-out of having their personal data and activity collected by websites and third parties. It’s not the first social media company to make this move — Twitter, for example, announced last year that it would also support the Do Not Track technology.
Do Not Track, for those unfamiliar, is similar in spirit to the Do Not Call registry, in that it allows consumers to state their preferences — in this case, that they do not want to have their website browsing activity tracked or personal data collected. The technology blocks cookies that collect that personal information, and specifically, the cookies left on users’ computers and devices by third parties for the purposes of advertising. However, Do Not Track to work requires cooperation between browser makers, website publishers, and developers to implement.
While the major browser makers have gotten on board, there are still only a small number of websites that support Do Not Track. And until today, Twitter was the only other social network to have made that commitment.