Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.
Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest "Hummingbird" algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.
Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional "Boolean" or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.
"Hummingbird" is the company's effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.
"Remember what it was like to search in 1998? You'd sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words," Singhal wrote in a separate blogpost.
"The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket."
Source: Reuters.
Google is trying to push more keywords from content itself. As part of promoting quality contents, Google is making more effort to cut down spammers by these algorithms. After Hummingbird, Google will launch an algorithm to derive more search results from social medias and it will be a revolutionary thing in Social media marketing
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Phonix SEO told me that they see Hummingbird as something that would benefit both consumers and website owners. Since hummingbird relies highly on content, website owners will be more creative with their blogs and articles thus having the opportunity to give their products and services a deeper meaning. On the consumers end, they will be able to search for what they actually want to search for and have a concrete advice from websites that suited their query.
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