For many, the shutdown of the federal government is no laughing matter. While some federal employees are losing income, recipients of the Special Supplemental Nutrition Program for Women, Infants and Children program are denied access to food for their children.
Nevertheless, a few brands have viewed the episode as an excuse for humor — or at least some real-time marketing that acknowledges what's going on in the real world. As the following tweets and Facebook posts show, the results are uneven. In fact, Kenneth Cole, known for his willingness to make light of any situation, no matter how dire, has emerged as the voice of reason:
We might waffle but we never shut down. #alwaysopen #governmentshutdown
— Denny's (@DennysDiner) October 1, 2013
We're on our way. pic.twitter.com/U1QJnk3SOY
— Red Bull (@redbull) October 1, 2013
Our government may be #shutdown, but we're not! Stop by for a treat on this beautiful day.
— 61Local (@61Local) October 1, 2013
Hey Government: You failed - 30 burpees.
— Spartan Race (@SpartanRace) October 1, 2013