4 Oct 2013

Cue Bought By Apple For $50 Million

Personal assistant app Cue has been acquired, we’ve confirmed with a person who should know. The app has sold for between $40 million to $60 million, we’re hearing from two sources, including TechCrunch tips, who posit that Apple has picked up the company for over a $35 million price tag.

While we’re hearing that the price range was more like $50 million to $60 million, Apple Insider earlier published an anonymous tip that Apple picked up the company for at least $35 million. According to our sources, Dropbox had at some point been in the acquisition queue for Cue.

Greplin turned into Cue last year and relied heavily on user e-mails to create a personal agenda. Cue had previously raised a $10 million round in November of 2012 from Index Ventures, which the startup chose not to announce.

Personal assistants are all the rage, with everything from Apple’s Siri to Google’s Google Now hogging headlines. There is also another tier of independent companies showing similar intent with products like Nuance’s Project Wintermute, Incredible Labs’ Donna and the Sunrise calendar. Apple will probably debut the product in iOS 7,  with Cue’s email and social network magic used to more accurately represent what you’ve got going on and coming up in the “Today” section of the Notification Center.

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