4 Oct 2013

Instagram Confirms Image & Video Ads are Coming

Instagram today confirmed ads are coming to the social network “in the next couple of months.” The service will start by serving advertising in the US, but the company wouldn’t detail when to expect the same treatment in other countries.

Just like its parent company Facebook, Instagram is well-aware that users don’t like ads, so it will “start slow.” The company notes users can expect “beautiful” and “high-quality” photos and videos from brands they don’t follow but that “are already great members of the Instagram community.”

Instagram’s promise is that the overall experience won’t be ruined:

Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.

As always, you own your own photos and videos. The introduction of advertising won’t change this.

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