2 Oct 2013

New Facebook Mobile Ads Include Buttons to Buy Stuff




Facebook's mobile ads can now include clickable buttons that make it easier to buy stuff.

These will include options such as "Book Now" on travel ads, "Listen Now" to pull up an advertised playlist, or "Shop Now" on retail posts. Those links will take users directly to a specific location in the advertiser's mobile application and prompt them to take action, such as scheduling their next vacation.


Via ReadWrite.

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