Pinterest is ramping up its business development with new ad units, and also with some key partnerships with third parties. Today the company is announcing a deal with Telefonica, the mobile carrier giant with some 316 million customers, to preload a widget across new handsets that it sells in Latin America and Europe, starting first with its O2 UK subsidiary.
For now, the widget is exclusive to Telefonica. Commercial terms have not been disclosed.
The company says that part of the reason for pursuing a deal with Telefonica is because it’s already scoring very well with that customer base. Since January, monthly active users in areas where Telefonica is active have gone up by over 130%, the company says.
“Interests are global, which is why we want Pinterest to be available wherever people want to find ideas for the everyday projects in their lives and get inspired for the future,” said Don Faul, Head of Operations, Pinterest, in a statement. “Telefónica is one of the world’s most advanced communications companies, and together we can provide a one-of-a-kind mobile experience to new and existing pinners around the globe.”
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