31 Oct 2013

Starbucks Lets You Buy Coffee for a Friend via Twitter




In the '70s, a Coke ad envisioned a day in which you could buy the world Coke to promote harmony. Now, Starbucks is letting you do something similar, with the help of Twitter.

The coffee giant is launching a beta program called Tweet-a-Coffee that lets you buy a $5 gift card for a friend through the social network. To do so, you first need to sync your Starbucks account to Twitter here and link a credit card to your account. Then, tweet "@tweetacoffee" with the Twitter handle of the intended recipient, and that person will receive your gift card. To entice consumers to try the program, the first 100,000 who link their accounts with their Visa cards will receive a $5 gift card for themselves when they tweet a gift card to someone (a perk for Visa cardholders).

Starbucks launched a similar program in 2011 that let users send gift cards via Facebook. Starbucks has more than 35 million fans on Facebook, but only around 5 million followers on Twitter. This disparity isn't unusual since Twitter is a newer, smaller platform



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1 comments:

  1. That's a clever idea. I wonder how much that has boosted their coffee sales...?

    ReplyDelete

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