8 Oct 2013

Video Site Viki Introduces Brand Channels

Viki, the global video service that was bought by Japan’s Rakuten for $200 million in September, has taken a big step towards accelerating its income after it introduces brand channels for select partners – albeit initially for free.

The company says the channels are available for “top broadcasters and content providers,” and its launch partners using the feature include large TV broadcasters in South Korea, Japan, Taiwan, China and Venezuela.

The partners will see their content featured on custom landing pages and feature spots, which will begin to go live from next week. In addition, they will also get access to a range of audience analytics to help their hone in how Viki’s 24 million monthly users are interacting with their content.

Viki co-founder and CEO Razmig Hovaghimian didn’t mention the potential to charge, instead focusing on the value they can bring content partners:

We’re excited to offer even more reasons for global primetime to be on Viki. We’re launching Brand Channels for select broadcasters and studios that are already in our network and plan to make it available for others in the coming weeks and months.

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