21 Nov 2013

Pinterest Announces New Tool Called Place Pins

SAN FRANCISCO -- Pinterest on Wednesday announced a product called Place Pins, a new tool that helps people to plan trips and highlight local spots of interest.

"We thought, how do we turn pins -- little pieces of information -- into action?" Pinterest CEO Ben Silbermann said at a press event at Pinterest headquarters here.

The layout for Place Pins has a newly designed "pin board" with a map that takes up the majority of the screen, while the familiar tiles run along the left edge of the screen.

Users can then pin places like bars or sites in a certain city on the map and add descriptions so they can visit them on their eventual trip. The company has partnered with services like OpenTable, Trulia, and Booking.com so pins include bits of information about each place. Users can also look up the pins on the go with iOS and Android apps, both going live Wednesday evening.

The detail that got the biggest crowd reaction from the crowd -- filled with a handful of press and lots of avid Pinterest users -- was the ability to share an entire board with a friend.

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